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Process Communication Model

Six Personality Types.
All within each of us.

PCM describes six Personality Types, each with its own strengths, preferences and ways of connecting. We all have all six. What differs is their order and how much energy is available to us in each.

These short descriptions offer a first glimpse of what each type brings and how you can make contact.

Illustration of the Thinker Personality Type

01 / Six Personality Types

Thinker

People with a lot of Thinker energy are responsible and logical. They look for facts and data.

How to connect with Thinker

  • Provide thorough information
  • Show them you value their work and time
  • Ask for their ideas
Illustration of the Persister Personality Type

02 / Six Personality Types

Persister

People with a lot of Persister energy are dedicated and attentive. They need to be respected for their conviction.

How to connect with Persister

  • Ask for their opinions
  • Invest in mutual respect
  • Show them you appreciate their valuable contributions
Illustration of the Harmonizer Personality Type

03 / Six Personality Types

Harmonizer

People with a lot of Harmonizer energy are warm and compassionate. They want you to feel good and they need to be appreciated for who they are.

How to connect with Harmonizer

  • Create a pleasant atmosphere
  • Show that you appreciate him or her
  • Invite collaboration in a caring setting
Illustration of the Rebel Personality Type

04 / Six Personality Types

Rebel

People with a lot of Rebel energy are spontaneous and creative. They bring energy and like to try something new.

How to connect with Rebel

  • Keep it playful and use humor
  • Allow room for new ideas and experiences
  • Be open to spontaneous reactions
Illustration of the Promoter Personality Type

05 / Six Personality Types

Promoter

People with a lot of Promoter energy are direct and charming. They always find a way to make things happen.

How to connect with Promoter

  • Skip the small talk and get straight to business
  • Challenge them with promising initiatives
  • Offer them the opportunity to shine
Illustration of the Imaginer Personality Type

06 / Six Personality Types

Imaginer

People with a lot of Imaginer energy are imaginative and calm. They need to take their time to reflect and to ponder concepts.

How to connect with Imaginer

  • Provide them time and space
  • Give clear instructions
  • Appeal to their imagination

Personality structure

The same six types.
So many different structures.

The colours in each little stack are the same six Personality Types. Change their order, and there are already 720 possible arrangements. In real life, the amount of energy in each type varies too — making each person’s Personality Structure their own.

One of these little stacks follows the same order as yours. Once you have your PCM Profile, you can find it!

Diagram showing 720 possible arrangements of the same six Personality Types
720 possible orders of six Personality Types, shown here as coloured stacks.

One personality, six types

There are no
“types of people” here.

These are Personality Types within people. Each of us has a unique Personality Structure, and no type is better than another. Recognising the differences can help us choose a way of communicating that reaches the person in front of us.

You can read more about the model on the PCM page.

Explore your Personality Structure